Updated June 2026
Best time to post on Facebook
Thursday 9 AM
Source: Buffer 2026 (14M posts)
Best Days
Best Time Windows
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Best Time to Post on Facebook in 2026
Posting at the right time is one of the factors that can affect reach and engagement on Facebook. The recommendations below come from Buffer 2026 (14M posts), a real published study rather than recycled folk wisdom.
Top single best time
Thursday 9 AM
Best days & time windows
- Wednesday — 9 AM - 11 AM
- Thursday — 9 AM - 11 AM
Notes
Buffer's analysis of 14 million Facebook posts found Thursday 9 AM as the single best time, with Wednesday and Sunday mornings also performing strongly. Wednesday is the top-performing day overall.
Methodology
Buffer analyzed 14 million Facebook posts as part of its 2026 State of Social Engagement report to identify the highest-engagement time windows.
Frequently asked questions about posting on Facebook
What is the best time to post on Facebook in 2026?
Based on Buffer 2026 (14M posts), the strongest single window is Thursday 9 AM. This is where engagement was highest across the dataset, but your own audience's behavior may differ — it's a strong starting point, not a guarantee.
Where does this Facebook posting time data come from?
Buffer analyzed 14 million Facebook posts as part of its 2026 State of Social Engagement report to identify the highest-engagement time windows.
Do the best times to post on Facebook change by industry or audience?
Yes. B2B and professional content tends to perform better during business hours, while lifestyle and entertainment content often sees stronger engagement in evenings and on weekends. These published studies report averages across many accounts — your specific audience may skew earlier or later.
Should I post at exactly the recommended time?
It's a reasonable starting point. Try posting within the recommended windows for 2-3 weeks, then check your own platform analytics to see when your specific followers are actually engaging, and adjust from there.
Does posting at the best time guarantee more reach?
No. Posting time affects how quickly a post gets its first engagement signals, which can influence algorithmic distribution — but content quality, relevance, and consistency matter more overall. Good timing on weak content won't outperform strong content posted at an average time.
Can I schedule posts automatically at these times?
Yes. With SonicPost you can schedule posts in advance across all 9 platforms it supports, so you don't have to be online at the exact recommended time to publish.
Want to automatically schedule your posts at these times?
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